Much like most things, an effective website is often judged based on that user’s experience. This means that two or more users can have multiple experiences resulting in different views of the site. What we are aiming for here is the fact that people have opinions and each opinion is probably different when it comes to how affective a part of a website is. Never the less here are some practices we find important when designing a site.
Like everything in life, a website needs to be based and adapt around the user’s needs. Each page needs to have clear and concise information that users do not need to complete a treasure map for. This is vital to ensure people stay on your site for more than 30 seconds. They need to find that they are looking for fast or they will go elsewhere.
When people search using the web, they tend to want the answer as quick as possible. You need to make your information east to read and take in, some great ways to do this is by organising headers and subleaders along with bullet point lists.
In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3-point sizes to keep your design streamlined.
Pictures are amazing, they can freeze time and hold a thousand words, this also relates to web design as the images you use on the face of your website are very important, it massively helps with connecting to target audiences, of course most people don’t have studio quality high def images they can use so we recommend looking at stock photo sites.
This is a different bit of advice, there are no specific colours in our eyes that you should use on the base design of the site. These need to be your companies’ colours. It is worth considering what effect certain colours have on the brain. White/light grey space is perfect for creating a modern look on the page.
This is how easy it is for people to get around your site and find what they are looking for. This can be improved by looking at other big sites and seeing how they do it. Pages need to have a logical order. The aim is for the customer to find whatever they want with 3 clicks.
Grid Based layouts
Placing content in random places on your page is not the best idea, grid designs allow things to be in perfect order and they also feel balanced and line up great which leads to a better-looking website.
It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users).
So these have been some tips we would give you when designing your site. We hope you found some things useful.